Arts Alliance Ventures wanted a design that bucked the trend of the conventional venture capitalist look. The company prides itself on an iconoclastic approach to investment, and wanted the look of the website to reflect that. The conventional 'smiling businessmen shaking hands' look of its competitors was thrown out in favour of a cutting-edge, graphical approach. However, we still managed to retain clarity and ease-of-use on the site.
HeadChannel created a Content Management System that allowed staff to update their own website without any prior technical knowledge. The site employs a system whereby edits are made by staff and can be previewed online before they become live. These are then submitted to an administrator for approval, who can decide to publish them or return them for further modification.
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