Dangers Of Cheap Web Design For Your Business
Designing a website is not only an art, but it requires technical skills and knowledge about web design limitations.
If you have read our previous articless you should be aware that a big part of internet success is Search Engine Optimisation - making the site as friendly to the search spiders as possible.
Your website developer should design the site taking into account both its functionality and beauty. Unfortunately there are no compromises - 'you get what you pay for'.
How to spot cheap website design?
Most people don't know the difference between cheap and good, high quality website design just by looking at the website. You have to dig a little deeper - into the website code. We're talking coding mistakes, images that load slowly on the Internet and non existent SEO preparation.
What's your business worth?
We all see advertisements promoting cheap websites. If you are going to buy a cheap website think twice. The rule is simple: if someone is creating a website for 200 GBP they are not spending much time on it.
Cheap service too
Another aspect of cheap website design is the poor service that comes along with it. Do you want someone that will advise you on layout, content and other areas of your website? Most companies offering cheap website design will give you a very limited number of options and no advice on other aspects such as for example how best to write the text for your website so that it is SEO friendly.
RUN AWAY
To help you think about web design we developed a list of important danger signals that website owners and managers should be aware of. Bear these in mind when you talk to your supplier.
Run away if your web designer
• Does not ask you about your business and the goal of your website
• Does not ask you any questions about your Search Engine Optimisation
• Puts visual impact ahead of the usability of the web site
• Begins the new design without discussing with you who your target audience is
• Recommends your entire website be in Flash (search engines cannot see Flash pages)
• Recommends putting your site in frames (search engines have great difficulty seeing frames pages)
• Doesn't ensure that the website is designed and structured to ensure that disabled users can both understand and use the site.
Contact our team if you want your website to be both user and search engine friendly.
Sincerely,
HeadChannel Ltd
www.headchannel.co.uk
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